Web Instruct

When Google came out with Google Instant Preview, it had a huge impact on click-through rates and SEO for many websites. If you haven’t seen this before, it is the small magnifying glass that appears beside a website in Google’s search results. The feature allows you to preview a small portion of the website without actually leaving the search page. This means that potential website visitors could find your company within the search engine results, preview your website, and decide that your business is not worth their time before they even visit the whole page! This places a huge importance on web graphic design—more importance than ever before!

I found a blog article by a web design Toronto company that explains more about this Google feature. Their first assessment that website design has always been important—it represents professionalism and distinguishes your company from others. If you have been putting off having a professional website designer work on your website, there is no time like the future to get on that! They also mention that your traffic and bounce rates are likely to decrease, but this is actually a positive thing—now the preview feature means that when they do click onto your site, they know that you can provide what they’re looking for. The article also mentions that if your business does frequent design updates, the Google Instant Preview won’t always correspond to your current site, which can set your visitors up with wrong expectations. While a strong web design has always been important, Google’s Instant Preview feature now makes putting off your website design a very poor decision for your business.

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• having a website designer do your work